Works
Winnie-the-Pooh reimagined
Concept artist
2023 - Concept design package
This was a project to reimagine an environment, character, and a prop from Winnie-the-Pooh into 3 art styles for 3 different demographics. I chose the Owl’s house, Eeyore, and “The Floating Bear” honey pot. A minor detail that I enjoyed adding was the use of seasons to match the change in atmosphere and tone for each environment and its audience.
I did a 2D cut-out animation style for a younger audience. Updating the style to match children’s current taste, focusing on being expressive and comical. With emphasis on bright colours and shape language with rounded edges.
For an older audience, I tried a fantasy JRPG, MMO take on things. Transforming the world into a fantastical medieval place with bright, outlandish, yet fashionable designs. Leaning towards a rendered painterly style with textured brushes, yet visible lineart for 3D counterparts.
I also tried a dark fantasy, psychological comic book for an alternative niche audience. Bringing homage to the original book style whilst adding haunting and gloomy elements. Utilising a range of ink brushes and screentone, focusing on a strong balance between negative and positive space.
Below are samples of my work: